Adpulp
Advertising News and Know-How
A few years back, I wrote about airline marketing. And at the time, I suggested that advertising may not always be the answer to promote an airline's brand, especially now that many flying-related hassles are largely out of an airline's control. Now I'm happy to say that AirTran and their agency Cramer-Krasselt are doing a little bit of both advertising and business improvements: An ad campaign to promote a nice new …
Continue Reading about AirTran’s Plugged In To Customers Who Want Wi-Fi →
The Best of Show at this year's One Show went to CumminsNitro in Australia for their work seen at The Best Job in the World, a website designed to promote Tourism Queensland. Adweek has more: The campaign invited the public to apply for the "Best job in the world," a six-month blogging assignment from a resort on Hamilton Island overlooking the Great Barrier Reef. Contestants uploaded 60-second video applications …
I had a bit of a personal stake in the Current TV TwitteRFP because I sent the tweet that got my agency on the first shortlist, as well as being a Current TV viewer and community member. So yes, it's a little disappointing to see the final list sent by Jordan Kretchmer without Partners + Napier on it, but there are some other issues I'd like to focus on. First, when you look at the 17 agencies left, you see only …
Continue Reading about TwitteRFP Moves On. Now Let’s See Who’s Really Paying Attention. →
Thanks to Ad Chick for bringing this 90 second slice of racial harmony to my attention. …
Continue Reading about Diversity Problem? Not in High Point, North Carolina →
I think it's quite an odd pairing, Wieden + Kennedy and Delta: Independent Wieden + Kennedy has won Delta Air Lines' ad account following a review, per sources. The Portland, Ore., shop overcame Omnicom Group's BBDO here in the final round. The agencies either did not return calls or referred queries to the Atlanta-based client, where reps could not immediately be reached. Delta last year spent $20 million in major …
Why did people get so worked up about the Domino's Pizza employees video? After all, it doesn't affect any customer who lives outside that store's delivery area. If you want change, think of your own life. What matters is you, your family, your co-workers, your community. If you're a consumer and want to get upset, start with how you're directly affected. Did the Domino's video make you nauseous? Fine. But what you …
These spots clearly need updating. And a companion microsite. Swine Flu smells like awards! …
Continue Reading about The Last Time Swine Flu Was Here, Advertising Was There! →
If you dread hearing that question, well, the day may truly be coming when consumers can decide exactly which commercials they want to see--and which they don't. Thanks to Albert Maruggi of the Marketing Edge blog and podcast, I met the folks behind this technology at the NAB Show in Las Vegas Last Week. Singular Logic in Minneapolis is beginning to test a system that actively pushes advertising to consumers based on …
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