The campaign invited the public to apply for the “Best job in the world,” a six-month blogging assignment from a resort on Hamilton Island overlooking the Great Barrier Reef. Contestants uploaded 60-second video applications for the caretaker job. The winner, a British charity worker named Ben Southall, was revealed this week. He receives a six-figure salary as part of the prize.
The first Green Pencil honoring excellence in environmentally conscious advertising, presented by Chris “Ludacris” Bridges, went to Goodby, Silverstein & Partners, San Francisco, for its Haagan Dazs “Help the honey bees” campaign that included a Honey Bee Vanilla flavor, a TV spot, online videos, a Web site and flower-seeded print ads to raise awareness and funds for research to help save the dwindling bee population.
Congrats to CumminsNitro. An agency from down under is on top.