From “Best Job” To Best Of Show

The Best of Show at this year’s One Show went to CumminsNitro in Australia for their work seen at The Best Job in the World, a website designed to promote Tourism Queensland.
Adweek has more:

The campaign invited the public to apply for the “Best job in the world,” a six-month blogging assignment from a resort on Hamilton Island overlooking the Great Barrier Reef. Contestants uploaded 60-second video applications for the caretaker job. The winner, a British charity worker named Ben Southall, was revealed this week. He receives a six-figure salary as part of the prize.
The first Green Pencil honoring excellence in environmentally conscious advertising, presented by Chris “Ludacris” Bridges, went to Goodby, Silverstein & Partners, San Francisco, for its Haagan Dazs “Help the honey bees” campaign that included a Honey Bee Vanilla flavor, a TV spot, online videos, a Web site and flower-seeded print ads to raise awareness and funds for research to help save the dwindling bee population.

Congrats to CumminsNitro. An agency from down under is on top.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.