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Dan Goldgeier

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What Would An Advertising World Without Direct Mail Look Like?

Direct mail is a huge portion of the ad business. Lots of people inside the business and outside love to hate it, but it often has a measurable effectiveness rate. Even in the Internet age, plenty of direct mail gets sent. It can be quite targeted, by demographics or neighborhoods, and often customized for the audience. So the news that The US Post Office might default is a bit of a startler: Mail volume has …

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Dairyland Goes Negative In A Big Way

Unless you're a big follower of politics, and you don't live in Wisconsin, you've probably missed the recent elections designed to recall several state legislature members. In a pretty bold statement, Craig Gilbert of the Milwaukee Journal-Sentinel calls the recall campaign "as negative as it gets." Why was this campaign so “negative?” [Political advertising scholar Ken] Goldstein offers several reasons. …

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Sometimes The Ad Industry Gets An “F” In Decorum

After this week's Ad Age article on GM CMO's Joel Ewanick and his grading of Goodby, I started wondering about how everything in advertising seems to be pubic knowledge -- and how we love to air our dirty laundry. Is it appropriate? I know that if I were the management at Goodby, I’d be pissed to read that in a leading industry trade publication. If I were a copywriter on that business and saw that assessment of …

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Calling Jon (As Don) To Atlanta

For quite some time, students at The Creative Circus have been hoping to lure Jon Hamm to their graduation ceremony to impart some Don Draper wisdom. They've gotten CDs from all over to help them make their case. But now, with graduation looming, they're making their final pitch. I really hope Jon agrees to do this. It'd be all sorts of fun and a classy move on his part. …

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Another GM Story: This Time, Goodby Gets Graded In Public

Sorry to put another GM story on top of the last one, but I think this is a bit bizarre. Ad Age reports on a public grading of Goodby's Chevy work. Asked to grade Goodby nearly one year into the "Chevy Runs Deep" campaign, Mr. Ewanick said: "I think they're a great agency. I'm really happy with them in general." But, he said, "To get an A, you have to be consistent. That's more of C and B work when you can't find …

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Should Cities Keep Their Tourism And Economic Development Accounts Local?

Over at the Richmond, VA portal of Examiner.com, there's an interesting discussion over the city of Richmond's decision to give its Department of Economic and Community Development account to Atlas Advertising in Denver. Here's the gist of the argument: A visit to the Atlas Advertising website shows that they specialize in economic development and have worked for "90+ communities in six countries and 35+ …

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