After this week’s Ad Age article on GM CMO’s Joel Ewanick and his grading of Goodby, I started wondering about how everything in advertising seems to be pubic knowledge — and how we love to air our dirty laundry. Is it appropriate?
I know that if I were the management at Goodby, I’d be pissed to read that in a leading industry trade publication. If I were a copywriter on that business and saw that assessment of my work, I’d think back to every client suggestion or tweak, no matter how small, that in my opinion would have made an “A” idea or execution a “B” or a “C.” And I’d be resentful. So it certainly doesn’t appear to be indicative of a healthy agency/client relationship.
It’s the subject of my new column on TalentZoo.com, on the home page today.
