Sometimes The Ad Industry Gets An “F” In Decorum

After this week’s Ad Age article on GM CMO’s Joel Ewanick and his grading of Goodby, I started wondering about how everything in advertising seems to be pubic knowledge — and how we love to air our dirty laundry. Is it appropriate?

I know that if I were the management at Goodby, I’d be pissed to read that in a leading industry trade publication. If I were a copywriter on that business and saw that assessment of my work, I’d think back to every client suggestion or tweak, no matter how small, that in my opinion would have made an “A” idea or execution a “B” or a “C.” And I’d be resentful. So it certainly doesn’t appear to be indicative of a healthy agency/client relationship.

It’s the subject of my new column on, on the home page today.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.