Adpulp
Advertising News and Know-How
Well, some people are still reading newspapers...because this GM ad got noticed when it landed in college papers such as the UCLA Daily Bruin: The Bike Portland blog provides the breakdown: The newspaper ad features a guy on a bike ashamed that his "reality" involves riding a bike while a cute girl drives by in a car. "Reality Sucks," says the campaign, "Luckily the GM college discount doesn't." GM's …
Continue Reading about General Motors Makes A Very Specific Pitch To Cyclists →
Writing on his blog Creative Direction, T.J. Bennett, an ACD at Kirshenbaum Bond Senecal & Partners, looks why some ad people empathize with the Occupy Wall Street movement: Many of us gravitated to advertising because we felt we could make a difference. We didn’t want to blindly follow the corporate drones—we wanted to create something. Well, this is our chance. We’re on the inside. We see things many don’t get …
Continue Reading about Occupy Wall Street Occupies A Place Among Some Ad Industry Professionals →
Writing on Forbes Marketshare, Steve Olenski looks at the merits of billboards, and finds an Arbitron 2009 survey that suggests they do have an impact on purchasing behavior. Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an …
Continue Reading about Yes, Big Billboards Are Overlooked (As A Medium, That Is) →
Thanks to George Tannenbaum at Ad Aged for posting this amusing leaflet he got this morning. I can definitely get behind that last point of protest. I'm sure if this develops into anything, genuine or snarky, we'll hear more about it. …
Continue Reading about Will “Occupy Madison Avenue” Have Well Art Directed Signs? →
Ouch. This new ad for the Texas Governor's Presidential Campaign takes a straight punch at Mitt Romney. I've always believed that, at some level, negative ads work in politics. Because they stick, and they get relentlessly played on cable news. I wonder if this one will stick. It's only gonna get nastier from here. …
Continue Reading about Don’t Miss With Rick Perry Or He’ll Call You Obamney →
If you're like me, no doubt you've had clients sit in conference rooms and say things like, "We want to be like Target." Or "We want to be like Nike." Or, the big one these days, "We want to be like Apple." Well, if you haven't seen this video, check it out. It's Steve Jobs, introducing the "Think Different" anthem ad from 1997 in an internal video. And in seven minutes, he eloquently sums up why Apple is Apple …
Continue Reading about Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple →
There's a bunch of these ads for the Toyota Yaris featuring actor Michael Showalter, but this one's probably the most...literal? Existential? Minimalist? This one was, for me, the most amusing. Poking fun at the conventions of automotive advertising is rich territory. But really, you can feel the creative brief coming through the screen -- "Remember, this is a young, hip, jaded target …
This week, the Gay and Lesbian Alliance Against Defamation (GLAAD) honored Google Chrome for the "It Gets Better" campaign. And deservedly so. But writing in Xtra!, a Canadian GLBT news site, Bruce Chambers takes a closer look at other efforts that may, or may not appeal to the GLBT audience, despite their intentions and use of gay and lesbian characters. He uses this example, an ad for Hyundai that ran in …
Continue Reading about With GLBT Advertising, The Target Isn’t Always The Intended Target →
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