Adpulp

Advertising News and Know-How

You are here: Home / Archives for Dan Goldgeier

Dan Goldgeier

By

Automated Writing Will Either Replace Us Or Push Us To Do Better

I hadn't noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it's very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That's millions of recaps. While this recap relies heavily on statistics to weave the story, the writing is quite …

Continue Reading about Automated Writing Will Either Replace Us Or Push Us To Do Better →

By

Dumb Ways To Die Was Born Out Of Simplicity

I always like to read "how they did that" accounts of good advertising work. On Adweek today, there's a good account of McCann Australia's effort for train safety, which features a video showing "Dumb Ways To Die." Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing it in my car. It actually puts me in a good mood. But if Adweek's story is right, the whole idea was born of …

Continue Reading about Dumb Ways To Die Was Born Out Of Simplicity →

By

Coca-Cola Is Talking. Who’s Going To Listen?

I'm about as loyal a customer of Coke as you'll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I'm at, and give dirty looks when the server asks, "Is Pepsi OK?" Having said all that, I'm really not interested in engaging with Coca-Cola as a company, nor do I feel any sort of special kinship with other Coke drinkers. …

Continue Reading about Coca-Cola Is Talking. Who’s Going To Listen? →

By

Is A New Golden Age Of Local Radio Coming?

I tell ya, radio gets no love from anyone these days, it seems. Everyone I know, regardless of city, bitches about the quality of the radio stations in their market. And you'll rarely find an agency excited to do radio for its clients. The ads are generally terrible, even though they don't have to be. And few copywriters (me being an exception) want to touch it. But the FCC is about to unleash many new, "Low …

Continue Reading about Is A New Golden Age Of Local Radio Coming? →

By

Big Data Might Make Creative People Feel Small

So big data is all the rage now. In politics, we saw data used to boost turnout in the recent election, and in marketing we're seeing it pervade every initiative from start to finish. Where does that leave creative people? Marketers are desperate for any logical way to measure their marketing efforts. Before they launch a campaign, they want accurate statistics on who their customers are and how best to reach …

Continue Reading about Big Data Might Make Creative People Feel Small →

By

Champagne Comes From Champagne. It’s That Simple.

I'll admit there are plenty of things I didn't know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn't realize that California doesn't produce champagne, only "sparking wine" and I wasn't sure what the difference was. Apparently, I'm not alone. Which is why The …

Continue Reading about Champagne Comes From Champagne. It’s That Simple. →

By

GMO Labeling Was A No Go. But Maybe Not For Long.

Even in very blue Washington state, I didn't really hear much about California's Prop 37 this year, an initiative to label food products as containing Genetically Modified Organisms. There was a little bit of attention paid in the advertising industry because Alex Bogusky threw some money at the cause. But Prop 37 was defeated, largely due to a big spending push from large food and beverage manufacturers. So …

Continue Reading about GMO Labeling Was A No Go. But Maybe Not For Long. →