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Dan Goldgeier

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VCU Guerrilla Assignment Lands Student In the Doghouse

Boy, is this a weird story. From USA Today: A university student appears to be responsible for an advertising class assignment that went awry when the teacher's pug was threatened to be killed online, the school said. Mike Lear, an adjunct professor at VCU's Adcenter, last week gave his class an assignment to make his 6-year-old pug famous. While most students posted fliers around campus with the pooch's picture on …

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US Government Goes Viral With The Anti-Drug Message

Can really stoned people run like the wind? From CNN: The White House is distributing government-produced, anti-drug videos on YouTube, the trendy Internet service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants. The government linked its videos with the terms "war on drugs," "peer-pressure," "marijuana," "weed," "ONDCP" and "420," so anyone …

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An Inside Look At The Wal-Mart Pitch

BusinessWeek goes behind the scenes of the ongoing Wal-Mart Pitch. With 138 million customers shopping its stores each week already, Wal-Mart isn't necessarily interested in new advertising to lure in even more patrons. Instead, the retailer is looking to get its existing shoppers—many of whom frequent the store for a few key items such as low-margin hardware supplies and groceries—to "cross-shop" and move into the …

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Lowe Gets The Adweek Expose Treatment

A very lengthy article in this week's Adweek explores the history of Lowe--both the man and his agency--as it merged and remerged through the years. Lowe's situation is symptomatic of the problems plaguing IPG after its acquisition frenzy of the past 20 years. The holding company, after all, is still subject to an SEC investigation as it struggles with financial controls stemming in part from poor integration of past …

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It’s A Podcast. Or A Hadjcast, If You Will.

Longtime AdPulp readers know that I’m a big admirer of Hadji Williams and his book Knock The Hustle. So when Hadji came to town in June to attend a networking conference, I asked him if he’d agree to appear on a special podcast in which we could talk about the book, his experiences, and recent events in the ad world. It’s part of Radio Talent Zoo's new Hot Mic podcast series. In contrast to his writing style, …

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Insurance For Your Downloads

As more and more of our money is spent on virtual things--like music that's downloaded instead of bought on CD's, insurers will begin covering them for loss or theft. As the UK Independent reports: Nationwide has been the trail-blazer, including music and other entertainment downloads as standard in its home contents cover. The building society argues - and a lot of iPod users would agree - that these virtual music …

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NYC Aims To Add Color To Ad Agencies

An eye-opening story in today's New York Times takes a look at minority hiring practices--and salaries--in New York City's ad scene. Finding that just 2 percent of the upper echelon of the advertising industry is black, New York City officials said yesterday that they had reached agreements with several of the nation’s biggest ad firms forcing them to bring more black managers into this crucial sector of the city’s …

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