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US Government Goes Viral With The Anti-Drug Message

September 19, 2006 By Dan Goldgeier

Can really stoned people run like the wind?

From CNN:

The White House is distributing government-produced, anti-drug videos on YouTube, the trendy Internet service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants.
The government linked its videos with the terms “war on drugs,” “peer-pressure,” “marijuana,” “weed,” “ONDCP” and “420,” so anyone searching for those words on YouTube could find its anti-drug messages. All the videos were associated with a YouTube account named “ONDCPstaff” and identified as an 18-year-old living in Washington. The figure 420 is a popular reference for marijuana, and officials said. The White House Office of National Drug Control Policy was created 18 years ago.

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Filed Under: Cause-Related Marketing

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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