VCU Guerrilla Assignment Lands Student In the Doghouse

Boy, is this a weird story. From USA Today:

A university student appears to be responsible for an advertising class assignment that went awry when the teacher’s pug was threatened to be killed online, the school said.
Mike Lear, an adjunct professor at VCU’s Adcenter, last week gave his class an assignment to make his 6-year-old pug famous. While most students posted fliers around campus with the pooch’s picture on them, the MySpace user opted for a more shocking approach.
It worked, as animal activists and others around the globe called the Adcenter and local police to report the threat. After investigating, Richmond police issued an alert saying, “this threat is the result of a VCU student’s assignment that went awry. We want to stress that at no time was any animal in danger.”

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.