This is funny. And it reminded me of this John Belushi clip: …
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Gearheads Take On VW Ads
Over at The Truth About Cars (one of my favorite non-advertising blogs), CP&B's Volkwagen "Sign Then Drive" ad, among others for VW, is put under the microscope: Neither of these commercials tells me anything about VW cars or why I would want one. The humor is crass, insulting, and juvenile. Along with VW’s recent spate of commercials that show VW drivers constantly getting into accidents, VW seems to have an …
Spirit Goes For The Kinky Demographic
Where do you go after you hold a M.I.L.F. sale? Well, if you're Spirit Airlines, here's the next one: Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach. (Thanks to The Consumerist for calling this to my attention.) …
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What Gandhi Can Teach Us About Advertising
That's a headline you don't see every day. From MyNews in India: Most people picture Mahatma Gandhi as some gentle, fragile man who people followed because he was just so peaceful. Gandhi wasn't an idle peacenik; he was a perceptive communicator who would have been right at home in today's ad industry. But the truth is he wasn’t just some sappy dude who sat around all day smiling. He was a sharp lawyer who had a mind …
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The Ad Biz Loses A Legend–And A Legendary Voice
From Ad Age: Hal Riney, the legendary adman whose work influenced presidential campaigns and whose vision helped shape auto marketing and many other aspects of the business, died yesterday of cancer. He was 75. During his career of almost 50 years, Mr. Riney developed advertising around the notion that understatement sold better than overstatement, and any conclusions about a product were better left to the audience. …
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The Good Client And The Bad Client
Over at Small Agency Diary, Phil Johnson of PJA Advertising & Marketing tackles the topic of why good clients are good and bad clients are bad. I've always heard agency people complain about clients who treat them badly. My attitude has been "Why should we get special treatment?" Have you ever watched a tenure battle in academia, or a turf battle in a multibillion-dollar corporation? How about the Democratic primary? …
New Jersey Goes All Warm And Fuzzy
I've worked on tourism accounts, and I know it's not easy. You have to satisfy lots of different audiences, not the least of which are the politicians ponying up the cash for the campaign. So there's often a montage of footage that tries to avoid preconceived notions. Today, New Jersey launches a new campaign with nary a Springsteen or a Soprano in sight. Take a look: The PR release has more: The campaign, which …
The Open Brand: A Perfect Guidebook to Web 2.0
I’ve long said that major corporations and marketers simply don’t want to “join the conversation,” so to speak. They’d prefer not to engage in two-way dialogue with their customers and would just as soon keep the one-way megaphone. But now comes a very persuasive little handboook for those very marketers, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph.D. Despite its …
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