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Advertising News and Know-How
Miracle Whip is not afraid of its detractors. In fact, the Kraft brand is embracing them. For instance, when you visit the brand's YouTube page, you can say you love, or hate, the product. Here are some new TV spots that reinforce the split by ask, "Are You Miracle Whip?" It's a strangely worded question, that echoes another strangely worded question: "Are you a PC?" The brand's YouTube page also offers …
Continue Reading about What Camp Are You In? The Mayo Camp Or Miracle Whip Camp? →
Our future depends on new ideas. Yet, certain old ideas--like the value of an expensive advertising and pr campaign--are resistant to change. Let's listen to Chevron's positive spin for a minute and a half. These ads don't measure up to BP's "Beyond Petroleum" farce, but they occupy that same space, where we can see an oil company as a good neighbor who creates jobs and invests in the community. …
Continue Reading about We Agree That Oil Is A Dirty Business →
Elephant Filmworks, a full-service production and post-production film company founded in Chicago, recently produced an eight episode teen-centric web series called “The Lines” for Allstate Insurance. Here's the first episode, which was released in January: Here is episode 2, also from January: “The Lines” is meant to speak to young drivers and empower them to make the right choices when they are behind …
BBDO Toronto and Wrigley Canada are back with more baffling Skittles commercials. Todd Wasserman of Mashable says the brand "long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another." Which is refreshing. Wasserman also calls the device in the spots "faux interactive." But is it? If you put your finger on the …
Martha Stewart is a lightweight on Twitter. Yes, she has over two million followers, but she only spends five minutes a day on the site and doesn't bother to @reply. Last night on CNN, Stewart said, "Generally, what I do is I put out what I want to say, what I would like people to know, and then I let them interpret it. I think that's a very good use of Twitter." Later in the segment, Gary Vaynerchuk came …
Continue Reading about Piers Morgan Loves Twitter, Dedicates Entire Show To The Service →
Scott Belsky, Founder & CEO Behance, gathered his thoughts following his trip to Austin for SXSW earlier this month. Writing for OPEN Forum, Belsky says he appreciated AOL's booth where they curated news. Score one for branded utility. Belsky (who I heard from at Big Omaha last May) also says "the future of advertising" was a hot topic in Austin this year. With brands in the hands of the people, a new genre …
Until today, I had not heard of Gurbaksh Chahal, founder, Chairman & CEO of RadiumOne. My bad. Chahal--a serial entrepreneur, who sold his first company at the age of 16 for $40 million--is also an international best-selling author of The Dream, the true inspirational tale of his entrepreneurial journey. Thankfully, I am aware of RadiumOne. According to Fast Company, the company "uses a patent pending …
Continue Reading about He’s Been Right Twice Before. Is Gurbaksh Chahal Also Right About Tracking? →
Rebecca Lieb, writing in iMedia Connection, says "Interruption-based marketing will never go away, but it's receding -- quickly." She has data to back up her claim. Last week, the Custom Content Council, in conjunction with Roper Affairs, released a study of custom content. It indicates a hockey-stick demand for content on both the consumer and marketers sides of the equation. Some findings: 35 percent of the …
Continue Reading about By Now, You Know You Need Content. But Where Does Content Come From? →
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