Explain The Rainbow

BBDO Toronto and Wrigley Canada are back with more baffling Skittles commercials.

Todd Wasserman of Mashable says the brand “long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another.” Which is refreshing.

Wasserman also calls the device in the spots “faux interactive.” But is it? If you put your finger on the Skittle you are, in fact, interacting with the work.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.