Adpulp
Advertising News and Know-How
Brand differentiation is one of the cornerstones of marketing communications. John Jantsch of Duct Tape Marketing reminds us of this in a post with a funny title, "Is Your Business a Pork Belly?" Some businesses actually have a core differentiator or they think they do, but it’s either undetectable or based on the same thing claimed by everyone in the industry. I’ll often ask audiences I speak with to raise their …
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You don't hear much from Shawn on ad-related things, but as our Publisher, he makes the wheels of AdPulp turn smoothly every day. Happy Birthday! …
Apple's iOS 4 operating system is secretly compiling its customers' location data in a file stored on iPhones, 3G iPads and every computer that users use to "sync" their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product or service according to your present status and location? Someday soon... via: Twaggies …
Adverblog--one of the world's top showcases for interactive marketing--is running a new interview series. In today's edition, Lars Bastholm, Chief Digital Creative Officer at Ogilvy, shares some of his current thinking on the state of the business. Q6. If you could wave your magic wand and change one thing about digital marketing what would it be? I wish we could reinvent online advertising, particularly …
I started "Hungry for Gumbo," a paid letter.ly newsletter last month, mostly as an experiment. Now that I've produced a handful of newsletters for a small group of family and friends, I'm starting to enjoy the format and the weekly, versus hourly, pace. I only charge $1.00 month. I might raise the price at some point, but I like the iTunes-influenced price point because there's zero price-based resistance to it. …
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"Climate science has basically been at the receiving end of the best-funded, best-organized smear campaign by the wealthiest industry that the Earth has ever known—that's the bottom line." - Professor Michael Mann The factors that ruin our air and drive the Earth's temperature to dangerously high levels are also busy destroying our land and water. Take a look... According to Rainforest Action Network the …
BMW is combining consumer generated content and mobile marketing with consumer desire for greener cars in an Earth Day-ready campaign called Activate the Future. BMW is inviting prospective EV buyers to become "Collective Engineers." By sharing driving data through the BMW EVolve app and the EV Dashboard on this site, prospects can find out if an EV fits their lifestyle and how one will impact both their …
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. "Cross the Bridge. Escape the Usual." is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is just one bridge to this playground adds to the island's exclusive nature. And exclusivity is by definition other than "the …
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