Adpulp
Advertising News and Know-How
The Idea Writers by Creativity editor Teressa Iezzi is a celebration of the copywriter's role advertising and popular culture. In her chapter "Digital Is Not A Channel" Iezzi discusses how the post-digital copywriter is a creator of ideas, a master of craft, a conversationalist and more. Describing how much more complex the job is today is a central current in her book. At one point she quotes Guy Barnett of The …
Continue Reading about Advertising Rock Stars, A.K.A. Copywriters →
AdKeeper is a startup media company that truly believes in the power of advertising. The new company is busy installing little "keeper" buttons on digital ads, so web surfers can keep them for later. You know, because display ads are so well loved today -- millions of consumers simply bypass Madison Avenue altogether with software that filters out online advertising. According to The New York Times, Scott …
Q. "You want readers to contribute to the AdPulp Journalism Fund but what makes you think that AdPulp has real marketplace value?" -Upayme A. Thanks "Upayme" for the reminder about the importance of being highly differentiated, and to make sure everyone knows exactly what our points of difference are. The blogosphere is a big place, but the circles AdPulp travels in are pretty well defined. There are ad sites …
Continue Reading about Ask AdPulp: Who Do You Think You Are, The Times? →
Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby's the writer of the two, but Clow is Clow. On the topic of brand planning, for instance, Clow shows how he's Clow: We have got to reinvent the intellect of our business. The intellect of our business used to be planning—which Jay Chiat brought here from England—but it's now …
Continue Reading about This Post Is Not Brought To You By Bing, But It Could Be →
Social media, like kudzu, is an invasive species. Daniel Newman is the CEO of United Visual Inc., writing on Ragan's PR Daily, has conveniently listed "12 obvious signs you’re addicted to social media." He says the signs are "farcical," but I beg to differ. 6. You update your status while out with “real people.” Are you updating your status while on a dinner date with your spouse or significant other? …
Have you heard of Duke's Mayo? I hadn't, but then a sample arrived in the mail earlier this week. I haven't spread it on anything yet, but it did interest me in the brand and its commercials (see how easy it is to get my attention?). The new campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. and to compete with national brands. Elevation in Richmond, …
Ace Hotel New York and Google have teamed up to put the brand new Chromebook in the hands of guests and lobby visitors at Ace Hotel New York. "For the savvy travelers who stay at the Ace, the speed, simplicity and security of Chromebooks are an ideal tool to keep you always connected no matter where you are," said Caesar Sengupta, Director of Chrome OS at Google. Between July 1 and September 30, 2011, …
Continue Reading about Google Teams With Hip Partners For Chromebook Sampling Opportunities →
Direct marketers are directing people to their online stores, as more and more consumers forgo dialing a toll-free number and instead log on to complete their purchase. Sonia Makurdsik, a marketing consultant for Hampton Direct, which owns PajamaJeans, told The New York Times that 70 percent of nonstore sales came from online purchases as opposed to over the phone. “Flipping through the channel is not …
Continue Reading about “This Special TV Offer” Is Increasingly Realized Online →
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