The Secret’s Starting To Get Out

Have you heard of Duke’s Mayo? I hadn’t, but then a sample arrived in the mail earlier this week. I haven’t spread it on anything yet, but it did interest me in the brand and its commercials (see how easy it is to get my attention?).

The new campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. and to compete with national brands.

Elevation in Richmond, Virgina was awarded creative duties for The C.F. Sauer company in early 2011. The agency is working on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.