Hoarders Will Love This

AdKeeper is a startup media company that truly believes in the power of advertising.

The new company is busy installing little “keeper” buttons on digital ads, so web surfers can keep them for later. You know, because display ads are so well loved today — millions of consumers simply bypass Madison Avenue altogether with software that filters out online advertising.

According to The New York Times, Scott Kurnit, chief executive of AdKeeper and the founder of About.com, said consumers do like some ads, but dislike how distracting they can be on the Internet. With AdKeeper, online advertising becomes “truly invitational rather than interruptive,” he said.

“It’s time-shifted advertising,” Mr. Kurnit said.

“I expect our button to be on literally every ad on the Internet a year from now,” Mr. Kurnit said. “And you can kick my butt a year from now if it isn’t.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.