• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Featured Creative
  • Ad People
  • Content
  • Social Media
  • Political Advertising
  • Media Trends
  • Contact

This Post Is Not Brought To You By Bing, But It Could Be

July 2, 2011 By David Burn

Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby.

Goodby’s the writer of the two, but Clow is Clow.

On the topic of brand planning, for instance, Clow shows how he’s Clow:

We have got to reinvent the intellect of our business. The intellect of our business used to be planning—which Jay Chiat brought here from England—but it’s now totally defunct. It doesn’t do anything that needs to be done in this day and age. We have to be the experts in the room in how people hear messages, consume messages, think about brands and react to brands. That’s the biggest thing that’s missing right now because clients don’t know what they’re talking about. They know they want something else, they know there’s some kind of new media landscape they’re supposed to operate in, but they don’t know what that means. They don’t know what they’re supposed to do.

Only Lee Clow and Dan Wieden can say “clients don’t know what they’re talking about” and get away with it. But what’s puzzling to me, is why there’s any confusion. Smart client-side pros simply need to spend a few minutes each day here on AdPulp and they’ll be prepared to Bing and decide.

Non-disclosure: AdPulp was not paid for the “product placement” you just encountered — but we could be! Inquire within.

Related

Comments

comments

Filed Under: Ad People, Brand Planning, Product Placement, Self-Promotion

About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas.

Edited by David Burn in Austin, Texas.

“World’s greatest ad blog.” –Vinny Warren

See our About page for more.

Navigate by Topic

Sponsors

Breaking News

  • Sonic Branding And The Sound of Newly Minted Money February 18, 2019
  • Love Your Mondays, Or Be The Office Outcast February 18, 2019
  • What’s Ailing Retail (And What Does It Mean)? February 17, 2019
  • YETI Presents Derrick Begay, Navajo Cowboy February 15, 2019
  • The Answer to Your Protein Problems? Lean Meat February 14, 2019
  • Prepare To Lift Your Cognitive Ceiling February 13, 2019
  • “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison February 7, 2019
  • Become A Premium Sponsor and Captivate The Adverati February 5, 2019
  • Can We Quit All the Quitting, Already? February 5, 2019
  • Senioritis or Reggaemylitis? February 4, 2019
  • Hulu Makes It Clear: Reagan’s “Morning in America” Is Over February 4, 2019
  • Super Bowl Advertisers Guarantee the Game Will Be More Entertaining February 3, 2019

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSSFollow Us on LinkedIn

Footer

What People Are Reading

  • Sonic Branding And The Sound of Newly Minted Money
    Sonic Branding And The Sound of Newly Minted Money
  • Senioritis or Reggaemylitis?
    Senioritis or Reggaemylitis?
  • Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
    Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
  • Love Your Mondays, Or Be The Office Outcast
    Love Your Mondays, Or Be The Office Outcast
  • Need New Answers to Old Communications Problems? Head to the Woodshed
    Need New Answers to Old Communications Problems? Head to the Woodshed

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.