MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and …
Sukle Rolls Out “The Goodwill Effect”
Sukle, the small Denver shop that continually cranks out high quality campaigns, is debuting new work for Goodwill Industries. "The ultimate socially responsible retailer has an exciting story to tell and we’re just beginning to tell it," according to the agency's blog. via: The Denver Egotist …
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Spotlight On NW Creative: Digimarc Partners With The Oregonian
Do you use your mobile phone to uncover hidden or extra content? That's what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation's digital watermark technology will enhance their printed paper by offering smart phone users special content they they can unlock and experience. The Oregonian launched the new feature on Sunday, …
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Are We Artists With An Income, Or Unconscious Pacifiers?
It's perverse I suppose, but I like to see resistance to advertising. My reason for this is simple enough--I want bad advertising eradicated from our culture. It's a tall order, but it's one we can handle. All we need to do is guide our clients toward their brand truths, and show them how to best work with those truths to gain marketplace advantage. Of course, the harshest advertising critics have a very …
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Learn To Talk Before You Tweet
Is your "brand voice" having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that "brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how they look, act, and talk. They have to think of their channels less as CRM and …
Your Brief Is Showing: World Gold Council
I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the wedding day with boorishness is probably not the way to a girl’s heart. Especially a bride-to-be. Even if this campaign is aimed at …
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You Can Sell With Social And/Or Content Marketing, But The Ask Is Less Direct
Ann Handley of Marketing Profs spoke with Michael Stelzner, founder of Social Media Examiner about content marketing. Smart marketers have figured out how to give people precisely what they want with the highly scalable power of content. What people don’t want are details about why they should buy from your business. What I discovered is most people could care less about me and my products. I found this …
A Weak Pun And Reality TV-like Ads Fail To Persuade
Red Lobster and it's agency, Grey/New York, wants you to see its food differently. The new “Sea food differently,” platform is meant to “force reappraisal” of Red Lobster among potential customers, said Tor Myhren, president and chief creative officer at Grey New York. Because some consumers had developed “a sense” that Red Lobster “was becoming less authentic,” he added, the campaign is intended to …
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