Your Brief Is Showing: World Gold Council

I found this print ad in The New York Times over the weekend.

Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the wedding day with boorishness is probably not the way to a girl’s heart. Especially a bride-to-be. Even if this campaign is aimed at the groom, dissing the wedding day just seems like the wrong way for gold to try to regain its position as the loving couple’s ring of choice.  In the end, it just sounds defensive. And makes other ring options, expensive or not, seem classier than ever.



About Wade Sturdivant

Currently jumping on the creatives-go-client-side bandwagon as Director of Creative Copy for MGMRI in Las Vegas. Wade’s years of ad agency experience include award-generating stints at DDB, Publicis, The Richards Group and most recently Leo Burnett in Tokyo, Japan. Along the way, he’s shot commercials on four continents, worked with heads of state and U.S. Army four-star generals and met Carrot Top in-person. When he’s not busy thinking up big ideas, you’ll find him at home playing guitar, building guitars and scouring the internet for (duh) more guitars.