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Advertising News and Know-How
The new Audi A6 knows things. Things that can help a driver navigate safely from point A to point B. Agency: Venables Bell & Partners in San Francsico Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle. Other intelligent features of the car include head-up display, which projects navigation data as a …
Continue Reading about A Car Guaranteed To Make Your New Smart Phone Jealous →
The web is what you make of it, according to these new spots for Google's browser. …
To promote the new movie Contagion, agency Lowe Roche in Toronto created billboards made from real live bacteria. See how they did it: The Montreal Gazette has more: "We wanted to create an organic execution that people could fall in love with," said Anthony Ganjou, founder of U.K.-based CURB media, an agency specializing in natural and sustainable media whose previous creations include billboards made out …
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“When it’s on your mind, it’s on eBay.” That's the new play from Venables Bell & Partners. It has the makings of a classic line, even though I can't help but think that world peace, saving the whales and landing a new client are not, in fact, on eBay. The San Francisco agency unleashed six 30-second spots for its new client tonight on Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and …
Susan Lyne, C.E.O. of the Gilt Groupe--a members-only, online seller of luxury brand goods at discount prices--spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will have the largest payback.” Some of that, she said, is self-generated: “Asking …
Continue Reading about When Data Flows Freely Between Shopper And Online Store, Life Is Good →
Animation, puppets and visual effects are the order of the day. I say this because the following spots came our way today: http://youtu.be/M3rJHoMrkSQ Agency: Blue Chip Marketing http://youtu.be/Tz50_1Y2pXU Agency: Saatchi & Saatchi/LA Agency: JESS3 …
Continue Reading about Candy, Cars and TV Ratings, All Fodder For The Studio →
Software is culture. Some programs more so than others. Batik Fractal, from entrepreneur and designer, Nancy Margried, for instance. She's using modern technology to advance an ancient Indonesian craft. This new installment in Intel’s ‘Visibly Smart’ campaign is designed to highlight the brand’s 2nd Generation Intel Core Processor family. The five minute movie from Amsterdam Worldwide showcases a country …
It's college football season, and in the South, it's a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves "The Bulldog Collective" set out to create a better spot, and called upon Athens' favorite sons, R.E.M., to contribute. Below is the result: Historically, people line up to …
Continue Reading about R.E.M. Gives A Little Back To The Hometown School →
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