Software Is Culture

Software is culture. Some programs more so than others.

Batik Fractal, from entrepreneur and designer, Nancy Margried, for instance. She’s using modern technology to advance an ancient Indonesian craft.

This new installment in Intel’s ‘Visibly Smart’ campaign is designed to highlight the brand’s 2nd Generation Intel Core Processor family.

The five minute movie from Amsterdam Worldwide showcases a country steeped in ancient customs but fast becoming an important emerging technology market.

Intel will show the film on Indonesian TV this week.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.