Adpulp
Advertising News and Know-How
Last week at the Seattle Interactive Conference, Cal McAllister, co-founder of Wexley School For Girls, gave an inspiring presentation on his agency. One of his agency's tenets was a very simple one: "Slow Down." In other words, don't rush ideas out into the world until they're ready. Great advice, but hard to implement. Because everything these days is so ridiculously fast-paced, and whether it's from our …
Continue Reading about Hurry Up And Add ‘Slow Down’ To Your To-Do List →
As a copywriter who just up and moved 2500 miles, I've been out meeting new folks in the agency scene here whenever I can. But I'd love to find an art director who's willing to team up on projects. Seems I'm not alone. Enter a new website, Single Creatives. It's hard to glean much background about the site. It looks to be based in the U.K., and the site is in Beta at the moment. But it's a forum for …
Continue Reading about All The Single Creatives, Put A Partner On It →
Rock and roll and cars go together. Like mustard and hot dogs. Which may explain what Buick is doing featuring indie band Hellogoodbye and audio equipment company Harmon/Kardon in this five-minute mini rock doc. The band took a two day road trip across Nevada in a Buick Regal Turbo - filming during the trip - and wrote the song, "Killing Time" inspired by what they saw on the road. Barbara Goose, of …
Continue Reading about Tiger Woods Nowhere Near This Buick →
Social commerce is about to explode. According to Booz and Company, social commerce will be a $30 billion dollar opportunity by 2015. Tretorn is one brand that's busy pursuing the gold at the end of the social rainbow. With the help of Moontoast’s Distributed Social Commerce platform, Tretorn launched a series of social commerce campaigns on their Facebook page with order conversion rates as high as …
Richards/Lerma, the Hispanic marketing arm of The Richards Group, is out with some new TV for Dodge. Richards/Lerma tapped production company Directorz and PrimalScream Music & Sound as part of the key creative team on the new Hispanic and General Market campaign for RAM. The spots, directed by Jeff Bednarz, feature real RAM owners whose trucks are integral to their lives. For PrimalScream Music, …
I know it's a lot to ask, but will you share in the pain that is my inbox with me for a minute? Here's a random sample of press releases from this week: Latin Sensation Patty Manterola and Estrella TV Announce New Daytime Talk Show, “Patty” Study: Online videos are trending more offensive, sexual, pervasive Google SSL Search: Why it's a Big Deal for Your Business MyNorwayTrip.com - Innovation Norway & SAS …
Continue Reading about I Do This For You: Find And Polish The Nuggets In My Inbox →
According to its YouTube page, the Blamer Partnership "is a compensation, performance and search consultancy who helps clients save on agency fees and makes sure agencies are truly accountable." And if that description begs for a more entertaining way of selling its services, the consultancy decided to spoof the post-pitch attitudes of some agencies, when the reality of servicing the business doesn't live up to …
Continue Reading about The Post-Pitch Letdown Gets Spoofed →
Alex Levine of Chicago loves AdPulp enough to point out our weaknesses and that pleases me. What weaknesses would you care to point out? Seriously. Until we get to know precisely how you view this site and use this site, and how you want to use it going forward, we're guessing. Let's take the guess work out of it and talk. Maybe you want AdPulp to develop a college-level curriculum. Maybe you want …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
