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Minnesotans Shred The Cali Pow Pow — It’s All In A Day’s Work

Having a ski resort as an account is almost always a good thing. In my first agency job in Salt Lake City we had Sundance Resort as a client, which allowed us to not only make some nice ads, but also to benefit from the discounts Sundance extended agency staff. So, I know how Colle+McVoy staffers on the Mammoth Mountain account must feel. In a word: stoked. This year, more than ever, Mammoth is living up to its …

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Faulty Premise Du Jour: Stamps Are For Writers, Inventors, Statesmen And Such

According to Ad Age, Chinese officials are embracing capitalism at alarming rates. If you need evidence for this, here it is: China's postal service has issued a stamp featuring Bartle Bogle Hegarty's managing director in Shanghai, Christine Ng. Ng, of course, is in the business of selling things. Not that writers, inventors and statesmen are that different--we all have something to sell when you get right down to …

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Spurlock To Brands: Pay Me And I’ll Poke You

"POM Wonderful Presents: The Greatest Movie Ever Sold" is Morgan Spurlock's new movie. Despite the clunky title, it's likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance. The "Super Size Me" director convinced 15 companies to pay $1.5 million to fund his latest documentary film that examines corporate marketing, product placement and brand …

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How Do You Make A Taco Supreme With Binders And Fillers?

A class action lawsuit filed Friday in federal court in California by the Montgomery law firm Beasley, Allen, Crow, Methvin, Portis & Miles claims Taco Bell's meat mixture lacks real meat. The lawsuit filed on behalf of Taco Bell customer and California resident Amanda Obney does not seek monetary damages, but asks the court to order Taco Bell to be honest in its advertising. Taco Bell President Greg Creed said that …

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One Smart Read, With An Emphasis On One

The Wall Street Journal's Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning. But will consumers pay to have otherwise free news neatly packaged in a single place? Ongo charges $6.99 per month for access to the New York Times, USA Today, Washington Post, Associated Press and Financial Times. Subscribers get one …

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Little Boxes With Text In Them Need A New Name, Because They’re Not “Ads” In A Classic Sense

Today LinkedIn's self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. In addition to text and display ads, LinkedIn offers a number of customized marketing solutions that make use of the unique social …

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Which Is Better, An $8.00 Business Card Or A $1000 Suit?

Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company's mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating "amazing and ridiculous" business cards. "The more creative your card is the more Oohs and Ahs …

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