Little Boxes With Text In Them Need A New Name, Because They’re Not “Ads” In A Classic Sense

Today LinkedIn’s self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals.
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In addition to text and display ads, LinkedIn offers a number of customized marketing solutions that make use of the unique social and network assets that LinkedIn provides.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.