One Smart Read, With An Emphasis On One

The Wall Street Journal’s Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning.

But will consumers pay to have otherwise free news neatly packaged in a single place?
Ongo charges $6.99 per month for access to the New York Times, USA Today, Washington Post, Associated Press and Financial Times. Subscribers get one additional news source for free, and for each title beyond that, they have to pay a price set by the publisher of that title. Other titles currently available include papers from the Miami Herald to the Anchorage Daily News.
If you want to check it out before subscribing, free day passes from Ongo are currently available.
[UPDATE] Here’s a screen grab of the Ongo interface:
Ongo - Page One News.jpg
It’s sort of like a tightly controlled RSS feed but with a nicer display and added functionality.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.