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Morgan’s Filthy Rich Tongue
Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has closed a $2.5 million investment round with True Ventures of Palo Alto and returning investor 2x Consumer Products Growth Partners of Chicago. Of course, the team is pretty happy about it, as you can see in the following video. I would say what a lame video, but the numbers tell another story. On January 2011, Orabrush …
St. Luke’s Wants To Be Something You Believe In
BVK's effort to rebrand St Luke's Health System in Kansas City has been revealing itself in recent weeks. In addition to the outdoor, BVK also created these TV spots for St. Luke's: …
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Wasting Time Preparing For A Sales Call? Shame On You!
Hoovers is a serious company that a lot of people respect. Which is why these commercials don't make any sense to me. There's no big idea here and the writing and acting is forced. The company's redesigned Web site does a much better job communicating brand value. …
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Great Idea. Now Make It Go Global.
The Wall Street Journal is reporting that a new super group has been formed. This one's called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. "We see the digital business becoming more complex not only from a technical point of view but also from a geographic …
Harley Moves From One Cage To Another
According to Ad Age, this new spot from Harley-Davidson is the product of its linkup with Boulder, Colo.-based crowdsourcing shop Victor & Spoils. The idea came from a Kentuckian, Whit Hiler, described by Evan Fry, Victors & Spoils' chief creative officer, as a "passionate amateur." Cages? Everyone but a Harley rider lives in a cage? A cage of conformity? Harley Chief Marketing Officer Mark-Hans Richer says, "the …
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Farm Bureau Says, “Stop Knocking On Wood.”
Here's a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films. "While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend," said Tom Faulconer, Chief Marketing Officer at Indiana Farm Bureau Insurance. There's also a microsite called …
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Stop Human Trafficking
Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris--featuring Best Coast's lead Bethany Cosentino--to produce a powerful new music video that raises awareness of human trafficking. The song, "When Will I Feel Love," was written exclusively by Cosentino for this project. "The music video tells the story of a girl who is tricked by a man to follow …
