St. Luke’s Wants To Be Something You Believe In

BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks.
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In addition to the outdoor, BVK also created these TV spots for St. Luke’s:

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.