Farm Bureau Says, “Stop Knocking On Wood.”

Here’s a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films.

“While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend,” said Tom Faulconer, Chief Marketing Officer at Indiana Farm Bureau Insurance.
There’s also a microsite called StopKnockingOnWood.com. And the spot has generated some comments over on AdPulp’s Facebook page.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.