Farm Bureau Says, “Stop Knocking On Wood.”

Here’s a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films.

“While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend,” said Tom Faulconer, Chief Marketing Officer at Indiana Farm Bureau Insurance.
There’s also a microsite called StopKnockingOnWood.com. And the spot has generated some comments over on AdPulp’s Facebook page.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.