Here’s a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films.
“While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend,” said Tom Faulconer, Chief Marketing Officer at Indiana Farm Bureau Insurance.
There’s also a microsite called StopKnockingOnWood.com. And the spot has generated some comments over on AdPulp’s Facebook page.