Hoovers is a serious company that a lot of people respect. Which is why these commercials don’t make any sense to me. There’s no big idea here and the writing and acting is forced.
The company’s redesigned Web site does a much better job communicating brand value.
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set early. Today, David is a brand messaging specialist working with positive companies, campaigns, and causes in Austin, Texas.