Archives for August 2011

Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]

Advocates For The Mentally Ill Won’t Like This

“This man is full of bologna and so is our biscuit,” says Hardee’s in this, and three other spots, in a new product-focused campaign. Agency: David&Goliath

Boulderado, One Of The Finest Outposts In Adlandia

Before Crispin moved to Boulder, Sterling Rice Group and tda held court. After Crispin moved to Boulder, tda and Sterling Rice Group continue to do quite well, thank you very much. In fact, Outside Magazine just named Sterling Rice Group one of the nation’s “Best Places to Work” on its annual list. The agency ranked […]

A Feast For Untired Eyes

I keep wanting to click on more and more pages of Flavorwire, the blog by Flavorpill, “a network of culturally connected people.” Because the site points to a multitude of visual oddities and things that make one wonder. Like “Masks for the Modern Tribe” by artist Jud Wimhurst. The contemporary masks he envisions are adorned […]

Hungry Seniors Is Elder Abuse

Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. “face the threat of hunger,” according to AARP. Yes, our priorities are way out of line… As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in […]

Californians Can Dream

California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath. According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but […]

Despite A Rough And Tumble Economy, New Enterprises Continue To Be Born

Have you heard of The OutCast Agency, a PR firm in San Francisco? No? Then you’re not with a start-up technology concern from The Valley. According to The Wall Street Journal, each month OutCast sees 50 to 75 companies seeking its services, up 50% from last year. “We can’t take on 98% of the business […]

Your Facebook News Feed To Go From Garden Hose To Fire Hose

Facebook wants to take Silicon Valley’s advertising throne away from Google and their boxy little text ads. To do that, the company has to do more than give speeches about revolutionizing the game, they have to prove their mettle to companies big and small who want to reach online customers camped out inside Facebook. According […]