California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath.
According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but not all that funny. I know lottery games provide an escape and a glimmer of hope for people, but does the brand really need to lay it on this thick?
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
Really poorly executed. It looks cheap.