“This man is full of bologna and so is our biscuit,” says Hardee’s in this, and three other spots, in a new product-focused campaign.
Agency: David&Goliath
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
I don’t quite understand the header for this post. Are you saying the character is trivializing mental illness? Or are you referring to the retards responsible for creating the spot?
OK, saw the other spots and see what you mean. The guy in the one you posted seemed a little nutty, but the others are clearly imbalanced. The concept doesn’t even work, as these people are not full of baloney – they are insane.
“Made from scratch…” … and scraps. Of pig.