Wong, Doody, Crandall, Wiener’s latest Digital Minute newsletter says we’re experiencing the calm before the cloud computing storm. Where Google sees devices as the gateway and the cloud as the destination where everything happens, Apple sees the cloud as a way to connect and unify its bundled software/hardware experience. It’s no surprise that the two […]
Archives for June 2011
Yahoo! Scene is all over Internet Week and they have the video to prove it.
Maria Popova of Brain Pickings has some interesting things to say about content curation. Finding a way to acknowledge content curation and information discovery (or, better, the new term we invent for these fluffy placeholders) as a form of creative labor, and to codify this acknowledgement, is the next frontier in how we think about […]
Wieden + Kennedy’s campaign for the new Chrysler 300 has motored from Detroit to Portland to Los Angeles, featuring Eminem, Ndamukong Suh and Dr. Dre, respectively. I love the copy in this ad. “Some people say, ‘good things come to those who wait.’ Truth is, good things come to those who work.” Previously on AdPulp: […]
Right now, you are looking at a project with more than 10,000 hours of work invested. In billable hours, that’s roughly $1,250,000. Like every other marketer we must look at return on investment. By looking at ROI with a clear eye, we can begin to assess the viability of the project. Naturally, AdPulp is about […]
It always depends on who you talk to, but despite the economic gloominess, some people are very optimistic when it comes to ad spending. You gotta love it when eCommerce Times quotes a firm called eMarketer about the state of online advertising. To them, everything’s coming up virtual roses: Spending on online advertising is expected […]
We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, says David Carlson of The David Report. Carlson says only the future will tell if the climate of anti-consumerism is genuine or if we are only on a pause between mad bouts of bag-filling. Consumption in itself has […]
Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater. At the 13 minute mark in the conversation, Asacker says, “You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don’t […]
I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one’s work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It’s a fact. Every cool agency has one of these. We can’t put our finger […]
I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women’s Foundation.