Archives for February 2011

We’re A Company of Innovators And Entrepreneurs

According to Clickz, AKQA is on a hiring spree. The agency, which has offices in seven cities including San Francisco, New York City, and London, is looking to hire for 100 positions, representing a 10 percent increase in staff. Here’s AKQA CEO Tom Bedecarré with more… Here’s a job for someone:

Let’s Eat!

Boulder’s Sterling-Rice Group is launching a television and digital campaign for the leader in Mexican frozen food, El Monterey. Every “episode” of El Monterey is set in the glorious family hacienda – think South Fork Ranch on “Dallas” – and follows the daily intrigue, desire, hilarity and delicious feasts of the El Monterey family. The […]

Brand Relevance Aims For Differentiation

Some days, it’s easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of […]

I Think There’s A Car In These Commercials, But I’m Not Sure

Morgan’s Filthy Rich Tongue

Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has closed a $2.5 million investment round with True Ventures of Palo Alto and returning investor 2x Consumer Products Growth Partners of Chicago. Of course, the team is pretty happy about it, as you can see in the following video. I […]

St. Luke’s Wants To Be Something You Believe In

BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks. In addition to the outdoor, BVK also created these TV spots for St. Luke’s:

Wasting Time Preparing For A Sales Call? Shame On You!

Hoovers is a serious company that a lot of people respect. Which is why these commercials don’t make any sense to me. There’s no big idea here and the writing and acting is forced. The company’s redesigned Web site does a much better job communicating brand value.

Great Idea. Now Make It Go Global.

The Wall Street Journal is reporting that a new super group has been formed. This one’s called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. “We see the digital business becoming more complex not only from a technical […]