Twitter is exploding with news about the new Twitter, launching today and rolling out to all users over the next few weeks. I suppose I could list a bunch of reasons why this is an important improvement to the short messaging service, but I'd prefer to look at the near instant rise of tongue-in-cheek responses from funny Tweeters people like @Kiala. …
Londoners Waiting For A Train Will Read Your Words
CBS Outdoor, in association with Campaign, are celebrating the artistry behind long copy with The London Long Copy Challenge. The competition is to create an Underground poster that is anywhere between 50-200 words, with a message tailored at Londoners. Interestingly, this is not a consumer generated content contest. It's a contest for agencies and brands. The Grand Prix winning brand from each category will win …
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To Aggregate, Or Not To Be
WallRSS aggregates and displays branded content on Facebook. Basically, digital agency Attention "RSSed Facebook," with help from FeedMagnet. WallRSS gives you Facebook brand updates, without having to deal with the usual Facebook wall distractions like Farmville, Mafia Wars and endless Poking wars. Personally, I'd like the site better if it let me create my own Facebook feeds and sections, instead of assuming that …
No Media, No Place To Run Ads
Few media companies know how to get paid for their online editions. WPP wants to help, for WPP has loads of clients that like to spend money running ads in the media's print and digital vehicles. According to Fast Company, WPP's answer is The Content Project, a scalable platform that will help content-providers share revenue from a pool of consumer payments. Rather than doling out $10/month to, say, the Wall Street …
Employ Kyle (Or Someone Else Will)
Sadly there are way too many pitches in way too many digital places for me to pay close attention to anything but the most persuasive and original appeals. Sadly again, well-crafted appeals are all too rare. Which is why I perked up this morning when I saw the above Tweet addressed to me. It looked like SPAM for a moment, but I clicked over to Kyle Clarke's site and instantly realized he's making a genuine attempt …
We Are Going To Australia
Are you interested in relationship marketing and the skillful use of promotional perks? Great, let's watch Oprah work her magic. The woman knows a thing or two about keeping viewers in the franchise. Did you see the tearful exuberance in those winning faces. Just getting tickets to an Oprah show is a lottery-like experience for many fans, but to get tickets to this the opening show of Oprah's final season, it's …
Bigger Ads And Cheaper Content, That’s The Ticket
Banner blindness. It's a condition that afflicts millions of websites worldwide. But important media companies are working on a cure. The Wall Street Journal has more: AOL Inc., struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more dollars from big brands and help revitalize its business, according to people familiar with the matter. The new …
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Xerox Says Managing Documents Isn’t Your Game, So Don’t Play It
Xerox helps companies get ready for "real business." I didn't know there was any other kind. Are you in an unreal business? You are? Well, maybe Xerox can help. Young & Rubicam's new global case study campaign for Xerox features many well known brands including Marriott Hotels & Resorts, Target, Procter & Gamble, The New York Mets, Ducati and the University of Notre Dame, with more to come. …
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