Employ Kyle (Or Someone Else Will)

Sadly there are way too many pitches in way too many digital places for me to pay close attention to anything but the most persuasive and original appeals.
Sadly again, well-crafted appeals are all too rare. Which is why I perked up this morning when I saw the above Tweet addressed to me. It looked like SPAM for a moment, but I clicked over to Kyle Clarke’s site and instantly realized he’s making a genuine attempt to connect with me, and others like me, in hopes that we can help advance his career objectives.
Clarke is a Business Management graduate from Newcastle University in England. He says 70 grads are competing for every job opportunity. I don’t know if that’s right, but I do know it’s hard to stand out in a crowd, but it can be done and Kyle’s doing it. You needn’t be a genius, you just need to know how best to address a stranger and have the skills to do it right.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.