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McDonald’s Pushes Apples In The Land Of Pork Barrel Spending

I'm visting Washington DC this weekend, and being a news and political junkie, I happened to pick up free copies of Politico and The Hill, two tabloid-shaped papers that focus on insider politics, congressional races, and the like. So who's ponying up cash for full-page color ads in these papers? Folks you'd expect to want to influence Congress: defense contractors like Northrop Grumman and MEADS, pharmaceutical …

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Content Is Money, If You Package It Properly And Use It To Sell Ads, Products And Experiences

Business Insider is running an interesting piece on Village Ventures and how they are the one venture capital firm in existence that doesn't run for the hill at the idea of investing in a content company. In fact, content companies form the core of Village Venture's investments. Take a look... According to the article, Village Ventures believes online content can be a great business, as long as content companies are …

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Get Your Digital Media Playbook Before The Game Changes

Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook. It's a quick guide to many of the less sexy issues involving digital: Media buying, targeting, measuring, tracking & analytics, …

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Spotlight on NW Creative: ISITE Design

Portland's ISITE Design is hiring. According to Oregon Business ISITE more than tripled its revenues from 2005 to 2009, while growing from 14 employees to 53. ISITE Design president and co-founder Paul Williams said, "We get hundreds of applications for entry-level positions, but for senior-level strategists we have to go out hunting. These aren't people who are sitting around unemployed." …

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Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard/Stanford Rivalry Plays Out In Real Time)

Microsoft's 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one's Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at livestream.com According to Ad Age, the move will help Bing further differentiate itself from Google and extend Facebook's social graph into search …

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Modern Digital Life Can Be #SoIrritating

People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to "own irritation prevention" in consumers minds. According to Ad Age, Jeffrey Wolf, Edge's senior brand manager, terms it "the anti-irritation platform." And it's not limited to shaving by any stretch. To solve her …

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When Ads Get Shoppers In The Store, Stores Buy More Ads

Data from research firm Kantar Media show supermarket chains' advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009. Safeway's "Promise" campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media. [via The Wall Street Journal] …

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