Archives for June 2010

Zuck Sweats It Out At, Reveals Facebook’s Ultimate Agenda

Kara Swisher and Walt Mossberg drove Facebook founder and CEO, Mark Zuckerberg, to shed his patented hoodie on stage at the Wall Street Journal’s D8 conference last week. Apparently all the questions about privacy, or lack thereof, made the young executive sweat in what journalists are now calling his Nixon moment. So now we know […]

Have Popular Digital Media Property, Will Travel

At least four interested parties appear to have submitted bids for Newsweek, the magazine that The Washington Post Company put up for sale on May 5th. We will see how that pans out. In the meantime, digital media properties continue to be scooped up at a brisk pace. According to the The Wall Street Journal, […]

An Oily Ad Seems A Little Wrong Right Now

Saw this spot on TV today. This ad for DriveTime, a company that gives car loans to people with bad credit, seems a bit…too slick these days. They’ve got other spots to choose from. I think a media department somewhere missed the boat.

Yahoo Entertainment’s Homeboy Is A Straight Up Poseur

Barbara Lippert of Adweek likes the new Yahoo spot from Goodby Silverstein & Partners. She writes, “because the spot is so nicely cast, shot and cut, it makes up in its production what it lacks in originality. It’s fun to watch, simple as that.” I don’t see the need to be quite that generous. The […]

Marketing In The Moment Looks At Right Here, Right Now

Advertising agencies are quickly developing a reputation for acting slowly. Sure, some days it feels like work gets produced fast and on the fly, but today’s reality is that you can create ads and other content in a matter of hours and days, not weeks and months. Many agencies aren’t built for that. But for […]

Wild West 2.0 Helps You Keep An Eye On The Intertubes

It’s very true that everything you do or post on web, along with everything that’s said about you, lives forever and can spread like wildfire. The law is always several steps behind technology and it’s incumbent upon you, or your business if you own one, to make sure you’re protected. Which is a perfect reason […]

Incubate Your Best Marcom Ideas In Pepsi

PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can […]

Eso Que Vivimos Cada Cuatro Anos

Here’s some new World Cup-inspired work from La Comunidad for Crown Imports’ Modelo Especial.