Wild West 2.0 Helps You Keep An Eye On The Intertubes

It’s very true that everything you do or post on web, along with everything that’s said about you, lives forever and can spread like wildfire. The law is always several steps behind technology and it’s incumbent upon you, or your business if you own one, to make sure you’re protected. Which is a perfect reason to check out Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by Michael Fertik.
This is a pretty comprehensive look at a complex subject. Fertik traces why reputations on the web can be attacked, anonymity on the web protects attackers, why attacks happen and how they spread, and how to deal with criticism (such as a bad Yelp review) and protect yourself against unfair or libelous content.
As an advertising professional, columnist and blogger, I try to stay as vigilant as possible for myself, my agency and my clients to understand what’s being said and where. Ad people have to put themselves out there–it’s how we market ourselves and network for jobs. Fertik’s book is a great reminder of why it’s important that while we embrace new media, we recognize its perils as well.
Special thanks to FSB Associates who provided me a copy for review.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.