Archives for April 2010

Vying For Position In The Social Media Game

Pete Blackshaw, exec VP of Nielsen, asks in his latest Ad Age column, “Who owns social, anyway?” Agencies and supplier networks are all storming the “social media” center: PR firms see social as an extension of their birthright in influencer marketing; ad agencies see it as a new frontier of high-impact ad impressions (for example, […]

Kin Folk

With a splashy new ad campaign featuring music from Edward Sharpe and the Magnetic Zeros (not yet on YouTube), Microsoft seeks to carve out a piece of the fast-moving smart phone market with a pair of new handsets, Kin One and Kin Two. The phones, both sliders, are built off the Windows Phone 7 platform […]

Landing The Dolphins Is a Big Catch For Republica

Congrats to Republica, a Miami agency founded in 2006, who’ve landed both the general market and Hispanic marketing duties for the Miami Dolphins and Sun Life Stadium. The Miami Herald has more: After tapping celebrity South Florida investors and giving the stadium a colorful makeover, the Miami Dolphins and the Sun Life Stadium have added […]

Capturing The Drama Inherent In Gambling

Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker. According to the agency, the message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, fuels the work. TV spots were directed by Academy Award-winning documentarian Errol Morris (“The Fog […]

Is iAd Jobs’ Rotten Apple?

Financial Times reports that agencies and software developers welcomed Apple’s iAd announcement last week. But Justin Spohn of Portland strategy firm, Fight, is not impressed by Apple’s move into the mobile advertising business. Here is my fundamental problem with iAd: It makes no sense from a brand strategy point of view. It’s irrational, and philosophically […]

Spotlight On NW Creative: PDX Is Feeling Lucky

Ad man about town, Jerry Ketel, invited me to join a group of Google Fiber supporters at Hopworks Urban Brewery last week for the launch of Gigabit IPA. Alas, I could not make it at the 2:00 hour, but it’s an interesting and oh so Portland way to get one’s point across. It’s almost too […]

Want To Win At The Shelf? Hire Bad Ass Designers.

According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.’s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed […]

Movie Poster-Style Ads Tell A Story, Sadly The Real Story Isn’t Ready For Prime Time

There are no winners in war. Yet, to come out ahead, you need to capture more than enemy strongholds, you need to reach the hearts and minds of the people. That’s why soldier-marketer, Lt. Col. Allen McCormick, is deploying the marketing expertise he gained at Procter & Gamble to “target” Afghan citizens with ads, not […]