The following spot for Tecate breaks today and will be seen on national and regional Spanish-language networks such as Univision, Telemundo, Azteca America, Galavision, and ESPN Deportes. "Tecate understands the challenges Mexican men face from the moment they wake up. Our approach with this campaign, which differs from previous 'Anthem' ads, was to develop situation-relevant communication delivered by everyday …
Data, Beautifully Visualized, By Ogilvy and IBM
IBM is running several of its "Smarter Planet" spots during the Masters, right now. James Frost, director of the popular music video clip "House of Cards" by Radiohead was approached by Ogilvy & Mather NY to direct these new spots, which are perfectly crafted for the brand. IBM--like HP, Apple and Microsoft--is one of the few companies in the world that can make a big, bold statement like "Let's build a smarter …
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If You Want To Hit Your Target, Hunt With A Shotgun
Grumpy Brit reminds us that an overzealous focus on efficiency is not the best approach for mass marketers. The most common complaint against "traditional" advertising is the waste factor. According to the precision-guided-missile school of marketing, any message that reaches anyone who is not an immediate prospect for purchasing the product is wasted. And these people call themselves capitalists. The reason western …
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Apple Enters Mobile Advertising Arena, Will Soon Dominate It
Are there any media businesses left that Apple doesn't want to enter and own? According to Los Angeles Times, Apple unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices. "Search is not happening on phones," Jobs said, in a direct jab at Google. "People are using apps, and this is where the opportunity is to deliver advertising." …
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Who Cares What You’re Doin’?
And Twitter get's brushed off the plate... [via Rum Bunter and The Denver Egotist] …
The AdPulp Poll: Possible Panelists
On an AdPulp-sponsored panel which of the following presenters would you pay $20 to see?online surveys …
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$10,000 A Seance
I like a good instigator who can clown. It appears that geogeller, a.k.a. "Insultant for Hire" is such a man. He's personal Insultant to @JeffPulver, a humanitarian and recovering artist who lists his rate as "$10,000 a seance." Not wanting to price himself out of the market, he does allow for a sliding scale. The Insultant says, "a Consultant gets paid and tells you what you want to hear (whereas) an Insultant …
Glidden Paint, You’re My Kind Of Client
And Gary Nadeau you're my kind of writer, director and producer. To get a sense for his range, let's look at another piece he did for Dwell. One of the things that speaks to me most is sense of place. I like it in the writers I read (Thomas McGuane, for one, always nails sense of place). And I like it film. Clearly, Nadeau brings this aesthetic to his work, and it works for a magazine like Dwell and a product like …
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