Apple Enters Mobile Advertising Arena, Will Soon Dominate It

Are there any media businesses left that Apple doesn’t want to enter and own?

According to Los Angeles Times, Apple unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices.
“Search is not happening on phones,” Jobs said, in a direct jab at Google.
“People are using apps, and this is where the opportunity is to deliver advertising.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.