Data, Beautifully Visualized, By Ogilvy and IBM

IBM is running several of its “Smarter Planet” spots during the Masters, right now.


James Frost, director of the popular music video clip “House of Cards” by Radiohead was approached by Ogilvy & Mather NY to direct these new spots, which are perfectly crafted for the brand. IBM–like HP, Apple and Microsoft–is one of the few companies in the world that can make a big, bold statement like “Let’s build a smarter planet” and have it be utterly believable, if not inspiring.