Ann Handley, Chief Content Officer of MarketingProfs admits that she was wrong about LinkedIn. She thought the soc net was mostly for finding a job, but now admits the site is more than that. What's more compelling is the revelation that Boston's PJA has had success prospecting for new business via LinkedIn. After using LinkedIn to fill key positions within the agency, PJA VP Greg Straface decided to test how …
Making Contacts Is One Way Of Winning The Racies
Once you look past the One Show, Cannes, the CLIOs and all the other popular awards shows, there are a whole shit-ton of other shows that attract more client attention. Some are tactic-specific, some are industry-specific, but to many folks other than creative types, they matter quite a bit. Over at Gods Of Advertising, Steffan Postaer takes a look a one such show, the Racies, sponsored by the Retail Advertising and …
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When You Feed The Machine, It May Try To Return The Favor
According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are "less commercial phenomena, they are more personal phenomena", more similar to "writing letters to our mothers" than watching television. "Invading these [social] media with commercial messages might not be the right thing," Sir Martin told delegates at the Financial Times Digital Media and …
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Spotlight on NW Creative: Washington State Lottery
Traditionally, state lotteries have been allowed to have only one Mega Jackpot game - meaning you're state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington's Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber United, Seattle. Directed by PES. …
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You Can Lead A Blogger To The Keyboard…
Joel Spolsky, co-founder and CEO of Fog Creek Software in New York City and popular blogger at Joel on Software is done blogging to build business. The best evidence suggests that there are many other effective ways to market Fog Creek's products -- and that our historical over-reliance on blogging as a marketing channel has meant that we've ignored them. I realize now that blogging made me, and Fog Creek, a big fish …
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A Clever Interruption Is Still An Interruption
Brian Wiener, CEO of 360i spoke about creating the "Agency of the Future" last week at the IAB Ecosystem conference in Carlsbad, Calif. Jodi Harris, senior editor at iMedia Connection, was there. To illustrate the need for affordable, consumer-centric innovation, Wiener related the example of "Amanda," who was shopping in a Barnes & Noble store. Amanda found a book she wanted, but before purchasing it, she took a …
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Safe Sex Advocates Look Away
Listening To The Listeners
Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …
Indie All The Way
Matt Van Hoven, who writes Agency Spy for MediaBistro, stirred some shit up today with a post that calls independently-owned agencies "farm teams." In speaking with ad folks from all over, I hear the same thing about agency hiring practices: strong independent shops hire the "best" kids out of school only to lose them a year or so later to bigger teams. This is how it's done in baseball with one major difference: …
Find A Way To Employ Builders, And They’ll Find A Way To Build Wealth
Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe's VivaKi, poked some people at 4A's Transformation confab on Monday. "When you came into this business, you came in with audacity," he reminded. "You came in with dreams, and now you stand with spreadsheets." His point is you don't transform industries with spreadsheets, you do it with people unafraid to do big, bold things that have never …
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