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Continue Reading about Stop Searching The Intertubes For B-Roll – Here It Is →
By David Burn
By David Burn
In July, we took note of Pepsi's unusual willingness to accommodate Argentine soda drinkers. Now, Creative Social and Digital Buzz Blog point to this video case study. Pecsi Case from BBDO argentina on Vimeo. …
Continue Reading about P.S. The First Democratic Pronunciation of A Brand →
By David Burn
Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn't it common knowledge that consumers are motivated more by emotion than reason? Isn't that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments in testing scenarios? As soon as we ask consumers what they think of something, they stop being …
By David Burn
Seasons greetings from Darby, Lucy and me. Send your own ElfYourself eCards …
By David Burn
"Design is thinking made visual." -Saul Bass Mike Hughes, of The Martin Agency, and the late Saul Bass, a graphic designer and Academy Award-winning filmmaker, will be inducted into the One Club's "Creative Hall of Fame" at The Metropolitan Club in New York City on Thursday, March 4, 2010. Mary Warlick, Chief Executive Officer of The One Club, says, "The 2010 inductees both add tremendous prestige to the Creative …
By David Burn
ABC Radio's Dan Patterson asked Gary Vaynerchuk of WineLibraryTV some questions about Crush It, his first book in a ten-book deal. The radio interview provides a good overview on the book, which aims to provide a blueprint for others seeking Vaynerchuk-like success on the social Web. I read Crush It today in one sitting. It's a quick read, a bit basic in places, but inspirational in others. I like his passion and …
By David Burn
I spent some time this morning with Wine Spectator and while the magazine offers some interesting editorial like "The Top 100 Most Exciting Wines of 2009," the ads don't stand up. It's just one beauty shot of the bottle after the next. In fact, the strategy is so stale it would be relatively easy to stand out in a crowd like this. Simply refuse to show the bottle. Heresy, I know. Relying on the hero shot of the …
Continue Reading about Where’s the Creativity In Wine Advertising? →
By David Burn
According to Susan Greene of The Denver Post, Vail Resorts doesn't take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: "I sometimes wonder whether the ski industry wouldn't benefit more from being completely transparent about weather and snowfall with its customers. But when snow = money, …
Continue Reading about Skiing’s Not Dangerous And There’s Always Lots of Snow →
By David Burn
Eric Karjaluoto's new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book's YouTube page. Like this one (careful, he uses curse words throughout): …
Continue Reading about Give Karjaluoto The Big Button He Wants →
By David Burn
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