Archives for November 2009

Make This Van Sing

Victor & Spoils, “the world’s first creative (ad) agency built on crowdsourcing principles,” is conducting a contest for its client DISH Network. 99 Designs is hosting the contest, whose aim it is to “develop a creative look and message for DISH Network installation vans in order to attract new customers.” Five winners will be awarded […]

Want My Attention? Send Me A FedEx With Something of Value In It

I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]

I Talk Like A Schmuck

“To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in 1997

Fwix Aims To Spread The Wealth (Although “Wealth” Is Probably The Wrong Word)

Hyperlocal news startup, Fwix, has been making some noise recently, with articles detailing the firm’s offerings in The New York Times, ReadWriteWeb, and Mashable. Now The Wall Street Journal is taking a look the company’s efforts to share revenue with hyperlocal publishers and individual journalists. Fwix is launching a new advertising product, AdWire, and agreeing […]

A Professional Contrarian Invests In Print Quality

New York Daily News just put $150 million into an upgrade of its printing operations. Insanity? No one knows. What we do know is the paper’s owner, real estate billionaire Mortimer Zuckerman, can probably afford it. We also know it takes money to make moeny, and that’s precisely what Zuckerman intends to see happen. According […]

The Highest Advert Ever Filmed

According to Luke Sullivan, the spot above is based on “an MIT experiment two kids did.” Not surprisingly, execs from Grey London and Toshiba don’t reference that source in the “making of” video below.

In Britian They Call Christmas By Its Name (And Let Jamie Oliver Play Santa)

Agency: Cake Brand Entertainment

Coffee Is For Closers. Social Media Is For Openers.

According to a new survey from RSW/US and Second Wind, agencies aren’t using social media tools to their full advantage. Nearly three-quarters of the 212 agency leaders polled are connected to LinkedIn, 66 percent to Facebook and 56 percent to Twitter. But when asked how frequently they use each, the majority said no more than […]