Make This Van Sing

Victor & Spoils, “the world’s first creative (ad) agency built on crowdsourcing principles,” is conducting a contest for its client DISH Network.
99 Designs is hosting the contest, whose aim it is to “develop a creative look and message for DISH Network installation vans in order to attract new customers.”
Five winners will be awarded $2,500 each. Thus far, 50 entries have been submitted, but none have gotten a mark (assigned by Victor & Spoils) over one star.
The jury’s out on crowdsourcing, but clearly it’s a growing field. One thing I’m curious about is how teams might form to solve these design puzzles. In the case of DISH Network the brief calls for a “creative look and message.” That one-two calls for a team effort. It needs a concept and possibly some pretty tight copy.
Let’s say I happened to think of a concept for this project…what would I do with it? I’m not a designer, so I’d need to work with one in order to submit, and then split the proceeds provided we won. But why would I bother? Why would any senior creative, or creative team, give this, or any other contest the time of day?
Seriously, are these contents for juniors and students only? That’s not how they’re being framed.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.