According to Luke Sullivan, the spot above is based on “an MIT experiment two kids did.” Not surprisingly, execs from Grey London and Toshiba don’t reference that source in the “making of” video below.
By David Burn
According to Luke Sullivan, the spot above is based on “an MIT experiment two kids did.” Not surprisingly, execs from Grey London and Toshiba don’t reference that source in the “making of” video below.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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