The Highest Advert Ever Filmed


According to Luke Sullivan, the spot above is based on “an MIT experiment two kids did.” Not surprisingly, execs from Grey London and Toshiba don’t reference that source in the “making of” video below.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.