Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where's the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team's grill? Here's what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football …
Brands To Benefit From The Vaynerchuk Touch
The ad world better recognize. VaynerMedia is on the job. If you think I'm joking, consider that Gary Vaynerchuk has rocked the wine industry to its snooty core in the bat of an eye. According to The New York Times, VaynerMedia is a marketing agency with a small list of high-profile clients like the New York Jets (Vaynerchuk is a huge fan). With his new company, Vaynermedia, he wants to market commercial products, …
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Are PR Firms Hiring Ad Creatives?
From across the pond at Major Players, a marketing recruiting firm, comes an interesting trend: More PR firms looking for creatives and planners from the ad world. Major Players' Head of PR, Lorraine Barker, explains: To keep from being drowned out in an increasingly crowded media space, PR agencies are evolving. Creative Directors are being drafted in to inject fresh thinking and bring a new dimension to campaigns, …
Advertising Hurt By 15.4% Reduction In Client Spending
[source: "Breaking Down The Advertising Apocalypse" from Silicon Alley Insider] …
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Animated Gourds Tell Seasonal Story
Colle+McVoy is out with new work for Caribou Coffee today. The campaign stars a wisecracking pumpkin and dimwitted gourd in "The Autumn Adventures of Jack & Gourdo." The spots, five in all, are playing on Caribou Coffee's YouTube channel. Colle+McVoy collaborated with Minneapolis-based Puny Entertainment, the animation team behind the hit Nickelodeon show Yo Gabba Gabba!, to develop the video animation. …
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Nice Food Flag
[via Ads of the World] …
Autonomy, Mastery and Purpose
Ben Kay is a copywriter at Lunar BBDO. He has a blog with a great name--If This Is A Blog Then What's Christmas? In his latest post, he discusses how money isn't the primary motivator for creative people. Picking up on a TED talk by Dan Pink, Kay says what matters to creatives is "Autonomy, Mastery and Purpose." Occasionally, people ask why I bother to write this blog. Up until I saw this lecture I didn't really …
Persuasion 101: Lose the ‘Tude
As a student of the persuasive arts, I can't help but notice how hard it is for "the left" to move people. In fact, politicos are so bad at the art of persuasion, they're about to be usurped by big business on one of the most important issues of our day--the environment. One of the the left's huge mistakes is their weak attempt to use guilt to bring about change. While such base tactics might work on a select few, …