Allstate Too Applies The Heat

Question: Did Bobby Bowden, Florida State and the NCAA approve this ad?
Question: Where’s the 1-800 number to place an order for one of these grills?
Question: Why are the dudes in blue using an opposing team’s grill?
Here’s what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football games throughout the season.
We also know this: A rogue grill is the least of the Bowden family’s concerns at this point in time.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.