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Allstate Too Applies The Heat


Question: Did Bobby Bowden, Florida State and the NCAA approve this ad?
Question: Where’s the 1-800 number to place an order for one of these grills?
Question: Why are the dudes in blue using an opposing team’s grill?
Here’s what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football games throughout the season.
We also know this: A rogue grill is the least of the Bowden family’s concerns at this point in time.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.